Social Producer, theSkimm
Description
The Opportunity:
theSkimm, a part of Everyday Health Consumer, is hiring a Social Producer to assist the social team in creating content and executing strategies across platforms that build audience, engender brand affinity, and support business goals.
Key Responsibilities:
Our team is made up of collaborative, unique, kind, inclusive individuals who bring their best to work every day. As a mission-driven brand, we have the unique ability to assess what our audience needs to know vs. chasing what every other brand is covering. We have a lot of creative freedom and understanding of our audience, and we work together to deliver informative, accurate, accessible content. We create the articles, podcasts, videos, etc. that power our website, newsletters, podcasts, social channels, and more.
You'll be responsible for creating both organic and promotional social media content across all of theSkimm’s current and potential platforms. This role reports to the Senior Social Media Manager.
What you'll be doing:
- Conceptualize, create, edit, and publish high-quality, social-first content (photo, video, Reels, carousels, captions) across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
- Produce a high volume of original content that is platform-native, culturally fluent, and aligned with theSkimm’s voice.
- Conceptualize and execute repeatable franchises and recurring series, both static and video
- Support video production efforts as needed, including interview ideation, pre-production planning, and assisting with in-office and on-location shoots.
- Cover major live cultural and news events in real time (e.g., award shows, sports championships, political moments, notable finales) with smart, fast, and shareable content.
- Analyze performance metrics, audience behavior, and platform insights to inform creative decisions and drive growth.
- Collaborate cross-functionally with Editorial, Newsletters, PR, Marketing, and Partnerships teams to align messaging and extend the reach of social content across all theSkimm properties.
- Own the marketing and promotion of key company initiatives with direct business value, including newsletters, podcasts, subscription products, and brand partnerships.
- Occasionally present and interpret social performance data in team and department-wide meetings.
Job Qualifications:
- 2-4 years of experience creating social content for a media brand, publisher, or consumer-facing company.
- Deep understanding of social platforms, trends, and best practices as well as how to evolve strategy as platforms shift.
- Comfort appearing in video content when needed.
- Proficiency in Figma or other creative tools
- Ability to translate performance data into clear insights and turn those insights into actionable content strategy.
- Exceptional writing skills and grammatical precision; accuracy is non-negotiable.
- Balanced, business-minded approach to content – an appreciation for creating work that both builds audience and supports revenue goals.
- Equal creative energy for promotional and marketing content as for organic storytelling.
About theSkimm
theSkimm is a digital media outlet dedicated to succinctly giving women the information they need to make confident decisions. We make it easier to live smarter.
At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives, and strategists all working together to achieve this goal.
Every day we break down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their money to casting their ballots – with confidence. We provide our dedicated audience of millions with reliable, non-partisan, information that empowers them to take action to improve their lives — all while fitting seamlessly into their daily routines.
Life at Everyday Health
At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive.
The Company provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience and geographic location. The salary compensation for this role is $60,000 to $70,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.
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